Welcome to The Content Coop!
Naturally, you know your brand, you know what you want to say, but you can’t find the most effective or creative ways to drive people into your business. Perhaps you can’t find the time to film or shoot content for your brand if you’re too busy keeping the place running!
While I’m a firm believer in the best content being captured at the heart of your business, I have created this designated space for those projects that need a bit of fun in a controlled environment.
I have several backgrounds, props, lights, and ideas to help you communicate your product or service clearly to your audience.
All these things are worth considering when operating on social media. The right content is the difference between people scrolling past, and clicking the links to your page or website.
I have several years of creative content production behind me, and a creative eye for what looks good. By entrusting me to produce content for your business, you are placing your trust in my enthusiasm and dedication to creating compelling visuals and text that bring more people to your business.
I can expertly craft video content and imagery for your brand or product, to suit the appropriate social media platforms. As a social media user myself, I naturally stay ahead of social media trends and techniques that capture the interest of intended audiences. With plenty of planning and creative freedom, I have the capacity to create captivating video content designed to make people visit your landing page or platform.
Imagine that your ideal client base uses TikTok or Instagram, and you want to reach out to them to shop with you. Not having engaging content can feel like screaming into the void, so it’s important to create memorable visuals that draw people’s attention to your brand.
It’s important to consider that what might work well for some businesses won’t work as effectively for others, which is why I offer my social media strategy to analyse the best methods for your business.
Content has to speak in the same tone of voice as the brand does. Branding is the identity of your business, and in order to entice your customer base without confusing them, vocabulary, fonts, colours and image style must be carefully chosen.
For example, this luxury furniture company I produced content for had a beautiful brand guideline, detailing all the fonts they used, colours of their core branding and their ideal content vocabulary. I needed to replicate their tone of voice and colour scheme in their posts and stories, to enhance their presence online as an esteemed furniture manufacturer.
I have extensive experience managing social media accounts for several brands and have studied each company’s brand identity to replicate their style and communicate with their audience. With The Marketing Chicken, you put your brand in good hands.
This community café wanted to capture the day in the life, and the local heroes that make their village so special.
It was important for me to capture footage of their coffees being made, their homemade bakes that people come running for, and the amazing customers they serve daily. They have a warm tone to their branding, which matches the energy in their establishment, so my content captured that warmth and comforting atmosphere.
One of the things the café owner particularly wanted to promote is the capacity to work remotely from the comfort of the café. I made sure to capture my remote working setup for some effective social media pushes. We also got some lovely footage of some of the four-legged customers that came in, enhancing the image of a dog-friendly community space.