Category: Uncategorized

By Zoe Taylor

Image credit: Press.

As a marketer, I’ll always respect anyone who builds something compelling from the ground up.

And since it’s no secret how much I love music, especially the heavier side of it, I want to talk about President.

Just over a year ago, they burst onto the scene. No slow build. No drawn-out introduction. Just an intense debut single, paired with a fully formed concept that had clearly been crafted behind the scenes for quite some time.

Everything about them felt deliberate: the aesthetic, the sound, the complete anonymity. And that’s what made it work.

Fans across the world were hooked almost instantly, not because they were given answers, but because they were given nothing. No names. No identities. No backstory to latch onto.

Just a single and a debut gig at the UK’s biggest metal festival.

Behind the curtain, it’s obvious that a team has put in serious work, careful planning, tight execution, and most importantly, discipline. In an industry where oversharing is the norm, they’ve done the opposite. And it’s paid off.

In 2025/26, they’ve become one of the most talked-about enigmas in metal publications.

And from a marketing perspective, there’s a lot to learn here. Because curiosity, real curiosity, isn’t created by telling people everything. It’s created by holding something back.

What President did wasn’t just branding, it was participation.

Fans weren’t just listening to music. They were actively trying to figure it out. Who’s behind it? What’s the meaning? What happens next? That turns passive audiences into active communities.

And from a marketing perspective, that’s gold.

Because when your audience starts doing the work for you, discussing, debating, sharing, you’re no longer just reaching people. You’re spreading.

This is the important part. From the outside, it looks like organic hype. But realistically, this kind of execution doesn’t happen by chance. It’s a strategy.

Positioning.
Timing.
Audience understanding.
And a clear commitment to a concept.

Going viral isn’t just about reach; it’s about giving people a reason to care, and more importantly, a reason to talk. President gave people both.

By Zoe Taylor

Social Media is the new .com – Grace Tully, Social Media at PayPal.

Looking up a business on Instagram or Facebook is quickly becoming the same as searching on Google. The difference is, social media gives you something Google can’t, a real, unfiltered look inside the business itself.

Instead of just seeing a website, you’re seeing how a brand presents itself day to day. You see the content they post, how they interact with customers, how active they are, and how they respond to feedback. For younger audiences especially, this has become the first impression. And when people can see directly into how a business operates, it builds a level of trust that static websites often can’t match.

Social media is also the most direct line of communication between a business and its audience. Customers can message, comment, reply to stories, and engage instantly. It’s not a one-way experience; it’s a conversation. Compared to a website, which is often built once and left alone, social media is active, responsive, and constantly evolving. When used properly, it becomes a powerful way to guide potential customers through a more natural and engaging buying journey.

But with that accessibility comes expectation.

Keeping up with social media today is just as important as answering emails or phone calls. If a business is slow to respond, inactive, or inconsistent, people notice. And more importantly, they talk. Negative comments, poor reviews, or frustrated customers can spread quickly and influence how others perceive your brand.

That’s why being present on social media isn’t optional anymore, it’s essential. An optimised profile, consistent posting, and engaging content aren’t just “nice to have.” They’re what help your business stay visible, build trust, and remain competitive in an environment where attention moves fast.