{"id":817,"date":"2026-03-28T16:08:23","date_gmt":"2026-03-28T16:08:23","guid":{"rendered":"https:\/\/themarketingchicken.co.uk\/?p=817"},"modified":"2026-03-31T09:25:00","modified_gmt":"2026-03-31T09:25:00","slug":"social-media-and-your-business-identity","status":"publish","type":"post","link":"https:\/\/themarketingchicken.co.uk\/index.php\/2026\/03\/28\/social-media-and-your-business-identity\/","title":{"rendered":"Social Media and your business identity."},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">By Zoe Taylor<\/p>\n\n\n\n<div class=\"wp-block-cover alignfull\" style=\"min-height:501px;aspect-ratio:unset;\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" class=\"wp-block-cover__image-background wp-image-511\" alt=\"\" src=\"http:\/\/themarketingchicken.co.uk\/wp-content\/uploads\/2025\/11\/Phone-1024x1024.webp\" data-object-fit=\"cover\" srcset=\"https:\/\/themarketingchicken.co.uk\/wp-content\/uploads\/2025\/11\/Phone-1024x1024.webp 1024w, https:\/\/themarketingchicken.co.uk\/wp-content\/uploads\/2025\/11\/Phone-300x300.webp 300w, https:\/\/themarketingchicken.co.uk\/wp-content\/uploads\/2025\/11\/Phone-150x150.webp 150w, https:\/\/themarketingchicken.co.uk\/wp-content\/uploads\/2025\/11\/Phone-768x768.webp 768w, https:\/\/themarketingchicken.co.uk\/wp-content\/uploads\/2025\/11\/Phone-1536x1536.webp 1536w, https:\/\/themarketingchicken.co.uk\/wp-content\/uploads\/2025\/11\/Phone-2048x2048.webp 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<p class=\"has-text-align-center has-large-font-size wp-block-paragraph\"><\/p>\n<\/div><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Social Media is the new .com &#8211; Grace Tully, Social Media at PayPal.<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Looking up a business on Instagram or Facebook is quickly becoming the same as searching on Google. The difference is, social media gives you something Google can\u2019t, a real, unfiltered look inside the business itself.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Instead of just seeing a website, you\u2019re seeing how a brand presents itself day to day. You see the content they post, how they interact with customers, how active they are, and how they respond to feedback. For younger audiences especially, this has become the <em>first impression<\/em>. And when people can see directly into how a business operates, it builds a level of trust that static websites often can\u2019t match.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Social media is also the most direct line of communication between a business and its audience. Customers can message, comment, reply to stories, and engage instantly. It\u2019s not a one-way experience; it\u2019s a conversation. Compared to a website, which is often built once and left alone, social media is active, responsive, and constantly evolving. When used properly, it becomes a powerful way to guide potential customers through a more natural and engaging buying journey.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But with that accessibility comes expectation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Keeping up with social media today is just as important as answering emails or phone calls. If a business is slow to respond, inactive, or inconsistent, people notice. And more importantly, they talk. Negative comments, poor reviews, or frustrated customers can spread quickly and influence how others perceive your brand.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That\u2019s why being present on social media isn\u2019t optional anymore, it\u2019s essential. An optimised profile, consistent posting, and engaging content aren\u2019t just \u201cnice to have.\u201d They\u2019re what help your business stay visible, build trust, and remain competitive in an environment where attention moves fast.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>By Zoe Taylor Social Media is the new .com &#8211; Grace Tully, Social Media at PayPal. Looking up a business on Instagram or Facebook is quickly becoming the same as searching on Google. The difference is, social media gives you something Google can\u2019t, a real, unfiltered look inside the business itself. Instead of just seeing [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-817","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/themarketingchicken.co.uk\/index.php\/wp-json\/wp\/v2\/posts\/817","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/themarketingchicken.co.uk\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/themarketingchicken.co.uk\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/themarketingchicken.co.uk\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/themarketingchicken.co.uk\/index.php\/wp-json\/wp\/v2\/comments?post=817"}],"version-history":[{"count":2,"href":"https:\/\/themarketingchicken.co.uk\/index.php\/wp-json\/wp\/v2\/posts\/817\/revisions"}],"predecessor-version":[{"id":825,"href":"https:\/\/themarketingchicken.co.uk\/index.php\/wp-json\/wp\/v2\/posts\/817\/revisions\/825"}],"wp:attachment":[{"href":"https:\/\/themarketingchicken.co.uk\/index.php\/wp-json\/wp\/v2\/media?parent=817"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/themarketingchicken.co.uk\/index.php\/wp-json\/wp\/v2\/categories?post=817"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/themarketingchicken.co.uk\/index.php\/wp-json\/wp\/v2\/tags?post=817"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}