Email Marketing is the most direct and effective way to nurture your current client base and entice them to buy from you again. They can be measured, personalised and tailored to each customer’s interests or buying history.
Sending offers and information to customers’ inboxes drives more conversions than any other form of online marketing, cause you are inviting the customer directly to your website or selling platform.
The best part is, customers have to consent to hearing from you, so they’re already interested in what you have to say.
So make sure what you have to say is worth hearing! I can draft compelling emails with scroll-stopping graphics and effective links to your website to draw your potential buyers in, not away!
There’s one main goal with any email campaign: to get clients to your website or store! By appointing an email marketing specialist for your brand, you put your faith in a professional who can drive conversions with powerful campaigns, giving you a solid return on investment. I can produce emails for lots of purposes including:
– Newsletters
– Promotions
– Acquisitions
– Retentions
An email should feel like your CV, metaphorically speaking. You are using this space to attract potential buyers to your product or service. You are explaining in that moment why they need the thing you’re selling. Imagine if the customer is a potential employer, what do you want them to know? Why do they need your product or service so badly? How will it benefit them?
But like any good CV, it needs structure and the correct key points. If you use a different font or tone of voice in every campaign, it will seem confusing to the customer. If you mislead them with information, then they will grow distrusting of your brand. Poor structure can make them disinterested. What’s more? You want them to come to your website from this email; that’s the end goal of any campaign! So internal links need to be effectively used, and they need to work!
I have vast experience in email marketing, and I have led many successful campaigns for e-commerce and B2B businesses. My services include:
- Studying your target audiences and what campaigns can be tailored to them.
- Writing copy that drives consumers in, not out.
- Compelling graphic design for emails to heighten any campaign.
- Mimic your brand’s tone and aesthetic to appeal to the right audience.
- I can even tailor content to any customer or product type! With the clever use of tags and groups, I can craft emails specifically to drive more sales of a specific product or promotion, and ensure that it reaches the group in your audience who are most likely to benefit from the sale.
With my email marketing services, you dictate what emails need to go out and how frequently, and I do the legwork for you, giving you full control of what information you want to publish. I will send you drafts to review before a campaign is sent out. This can be done with ease on an email platform.
To write about your product or service is one thing, but to make it eye-catching? This requires clever use of graphics and imagery.
How many times have you stared at a page of text and not absorbed any information cause there’s nothing else exciting to look at? When potential customers open your email, it’s usually the visual elements that make them go “wow!”
Plus, it’s a great and clever way to attach links to your website to your email. The more avenues you give a customer to reach you, the better!
My service includes designing assets for email campaigns. Contact me to find out more:
I take GDPR guidelines very seriously, with all services I offer. If I notice any GDPR breach in my client’s practice, I will address the issues with the client without judgment, as I am aware that mistakes do happen and that providing knowledge of how to safely comply with GDPR laws is a part of what I do.
However, things like GDPR breach needs to be addressed promptly and professionally before any consequences arise for the client and their business. When you appoint a professional like me to manage your email marketing needs, you are ensuring that your business is following the best practices in line with GDPR compliance.
With any email service, it helps to be registered with an email marketing platform to comply with GDPR laws and manage your campaigns more effectively. There are plenty of affordable or even free packages out there, and I can advise on the best ones to use that’s fit for your purpose. Book a consultation with me to find out more.
The Marketing Chicken
For Cracking Marketing Solutions
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