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A consistent schedule of interesting posts and content will build your following over time. Social media isn’t just a one-post done situation; it requires your time and effort to maintain, which is where I come in.

There are a couple of reasons why your business should optimise its social media presence:

• The majority of your target audience uses social media daily. By being active online, you not only remind them that your business exists, but you can also actively engage with your target customers through memorable content and posting business updates.
• Some customers rely on social media as a way of contacting a business more directly. It shows good service by being able to respond to customer enquiries through comments or through direct messaging, and improves how people perceive your brand online.

The proof is in the pudding! If you post a campaign and instantly see a spike in sales, contact or website visitors as a result of that campaign, then you know your method is working as it should. It’s important to measure the success of campaigns, as these are the types of campaigns that will work well for your business in the future.

This differs for every business, but this is the kind of thing I can plan with you in a consultation. I will analyse:

• What kind of things do you want to sell or promote
• Who your competitors are and what works well for them
• Any important events you may have coming up that people might be interested in
• What the story behind your business is, or anything that makes your business special.

Among many other things. The possibilities are endless!

Think about how you want people to see your brand, and think about how you’ve perceived companies in the past that have poor imagery.

Our heads usually ring an alarm bell if something looks poor quality, and we normally jump straight into thinking that it is some kind of scam.

If you have good quality imagery of your product or service, you instantly instil a level of trust with your customer base, and they are more likely to rely on your goods or services.

Not only that, but if you are proud of what your business produces, show it in its best light!

Retouching is a term used to describe using image editing software to artistically manipulate a photograph. Almost every campaign or image you see online has been retouched in some way, from basic corrections like adding filters and spot removal, to full-blown image recreation like removing the background or changing a subject’s appearance.

Most companies rely on image retouchers to enhance their product imagery and manufacture it to suit their branding. You won’t see a reputable company that hasn’t had a team of retouchers to clean up any imperfections on their product photography!

Emails can include anything important that your customer base can benefit from, some examples include:

• Offers and promotions on your products or services
• Any updates to your goods or services, e.g discontinuations or new products
• Useful advice or resources related to the industry you work within
• Product recommendations related to previous purchases or requesting feedback following a customer purchase.

Using email platforms such as Mailchimp or others ensures that only customers who have provided you with consent to contact them receive emails or texts from you.

Customers have to submit their information manually and tick the box to confirm that they are happy to receive marketing information from your business. In this process, their details are added to the contact list on the email platform, and they can be contacted.

Email marketing is the most direct way to contact your customers, and you can tailor the content you write about to suit their individual preferences. This makes a customer feel valued by your brand and more likely to spend with you again.

You can also include several links and motives in emails to bring the customer to your website. This can be measured and monitored, therefore being a super-effective marketing strategy.

This may vary from business to business, but the most popular types of content are ones you can watch or listen to, such as reels or podcasts. Video content is used on every application and gets the most views on social media outlets.

Images and graphics are also effective forms of content, and the more exciting they look, the better they will perform.

Text copy performs better on its own on some platforms, such as X, that aren’t designed for the use of imagery or video content. They are also effective when used alongside visual content to go into further depth.