Social Media is everywhere. It’s become more important than ever to establish your business on various social media platforms, and here’s some of the benefits:
– Builds a loyal fan base for your brand
– You can actively engage with potential customers
– Turns your target audience into conversions
– Attracts the right people to your business
Does your business use Instagram, Facebook, TikTok or any other major social media network to reach the target audience?
Did you know that less than 5% of your followers see social media posts?
Are you struggling to find the time to manage your social media accounts?
Do you find it difficult to draft the right content to keep your audience engaged?
Posting more frequently, and with the right content, can beat the algorithm and allow your posts to be seen by not only more people, but the right people.
I can help increase social media growth and conversion to website visitors using powerful campaigns on your most effective social media outlets.
Here’s the lowdown:
Social Media Strategy
Through competitor research and audience analysis, I get to know you and your brand, who your desired customer base is, and what you hope to achieve from more social media noise, and I can formulate a strategy tailored to your needs as a business.
This plan can be used by you and your team, or by myself to help you achieve the social media goals of your brand.
Social Media Scheduling
I can make a plan based on what we have discussed, planning posts on a content calendar to be reviewed by you. This plan can be adjusted as necessary and can even be used for content creation.
Social posts will be carefully planned and composed to schedule at the time they’ll receive the most responses.
Content Creation
Social media platforms rely on visual content to allow your post to be seen.
The content has to be good enough to stop people from doomscrolling!
I can offer a variety of content solutions, including words, images, graphics and videos to enhance your brand’s visibility on social media platforms.
Content Creation
Naturally, you know your brand, you know what you want to say, but you can’t find the most effective or creative ways to drive people in to your business. Perhaps you can’t find the time to film or shoot content for your brand if you’re too busy keeping the place running!
All these things are worth considering when operating on social media. The right content is the difference between people scrolling past, and clicking the links to your page or website.
I have several years of creative content production behind me, and a creative eye for what looks good. By entrusting me to produce content for your business, you are putting your trust in my enthusiasm and devotion to producing compelling visuals and text to bring more people to your business.
I can expertly craft video content and imagery for your brand or product, to suit the appropriate social media platforms. As a social media user myself, I naturally stay ahead of social media trends and techniques that capture the interest of intended audiences. With plenty of planning and creative freedom, I have the capacity to create captivating video content designed to make people visit your landing page or platform.
Imagine that your ideal client base uses TikTok or Instagram, and you want to reach out to them to shop with you. Not having engaging content can feel like screaming into the void, so it’s important to create memorable visuals that draw people’s attention to your brand.
It’s important to consider that what might work well for some businesses won’t work as effectively for others, which is why I offer my social media strategy to analyse the best methods for your business.
Content has to speak in the same tone of voice as the brand does. Branding is the identity of your business, and in order to entice your customer base without confusing them, vocabulary, fonts, colours and image style must be carefully chosen.
For example, this luxury furniture company I produced content for had a beautiful brand guideline, detailing all the fonts they used, colours of their core branding and their ideal content vocabulary. I needed to replicate their tone of voice and colour scheme in their posts and stories, to enhance their presence online as an esteemed furniture manufacturer.
I have ample experience controlling social media accounts for several brands, and I have had to study the brand identity of each company in order to replicate their style and communicate with their audience. With The Marketing Chicken, you put your brand in good hands.
In this digital age, social media and visual content are all the rage. Take your brand to the right places with tactical plans and content designed to reach your target audience.
The Marketing Chicken
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